ChaayShaay Franchise – Start Your Own Tea, Coffee & Café Business
Build Your Own ChaayShaay Business
ChaayShaay is a modern Indian tea, coffee, bakery and quick-service food concept designed for customers who enjoy quality beverages, snacks and convenient café food at affordable prices.
Signature Chai & Filter Kaapi
CS Special Flagship Cup
South Indian Filter Kaapi
Fresh Bakery Accompaniments
Designed for Scalable Multi-Revenue Growth
The ChaayShaay franchise opportunity is designed for entrepreneurs, investors and first-time business owners who want to enter India's growing tea café, beverage and quick-service food market with a structured business model.
From traditional favourites such as Elaichi Chai, Ginger Chai, Masala Chai and Gur Wali Chai to Coffee, Filter Coffee, Black Coffee, snacks, bakery products and quick bites, the concept is designed to generate multiple revenue opportunities from the same customer visit.
ChaayShaay Franchise Investment
The required investment depends on the selected outlet format, city, property condition, shop size, interiors and equipment requirements.
Optimized for rapid unit economics, high asset utilization, and low food wastage.
This Indicative Investment May Include:
Recommended Outlet Sizes & Formats
ChaayShaay can be adapted to different property sizes depending on the business format.
Compact Format
High-speed takeaway counter engineered for dense commercial clusters and transport nodes.
- Takeaway & Express Counters
- Mall Kiosks
- Small Market Locations
- Office Clusters & Tech Parks
- High-Footfall Commercial Areas
Café Format
Full dine-in and takeaway café experience offering comfort seating, bakery showcase, and extended food offerings.
- Residential High-Street Markets
- Corporate & IT Corridors
- Shopping Streets
- College & University Areas
- Family-Oriented Locations
What Makes the ChaayShaay Franchise Different?
The objective is not simply to open another tea shop. ChaayShaay is designed around a multi-product café model, allowing a franchise partner to serve different customer segments throughout the day.
Suitable Locations for a ChaayShaay Franchise
Location is one of the most important factors in the success of any café or QSR business.
A location does not necessarily need to be in an expensive shopping mall. A visible, accessible and high-repeat-footfall location can be equally important. Before approving a site, factors such as pedestrian movement, vehicle accessibility, parking, nearby businesses, competition, residential population, office population, rental cost and delivery potential are evaluated collaboratively.
ChaayShaay Franchise ROI
Return on investment should be calculated from actual business numbers rather than from fixed promises.
Sales × Gross Margin − Rent − Salaries − Utilities − Royalty − Marketing − Other Expenses = Operating Profit
A high-footfall outlet with controlled rent and strong repeat customers can potentially recover its investment faster than an outlet with expensive rent and low customer traffic.
As an indicative planning objective, franchise applicants can model a 12–24 month investment recovery period, subject to actual sales, operating expenses, location and business performance.
* ROI is not guaranteed. Every franchise applicant should prepare a location-specific financial projection before investing.
Understanding Franchise Royalty
Royalty compensates the franchisor for continued use of the brand, operating system, training, processes, intellectual property and ongoing support.
Commercial Checklist to Evaluate:
- One-time franchise fee
- Monthly royalty structure
- Marketing contribution (if applicable)
- Technology & POS billing charges
- Agreement renewal terms
Operational Boundaries:
- Supply-chain pricing & quality standards
- Minimum purchase requirements
- Agreement tenure & lock-in period
- Territory exclusivity rights
- Exit and transfer conditions
There should be zero ambiguity about recurring charges before signing the final agreement.
Business Risks You Should Understand
Every food and beverage business involves commercial risk, and a franchise does not eliminate that risk.
Location Risk
Poor footfall or excessive rental burden can significantly affect store-level profitability.
Competition
Tea cafés, coffee shops, bakeries, QSRs and local tea shops may compete for the same consumers.
Operating Cost
Food ingredients, salaries, electricity, packaging, delivery aggregator commissions and rent affect margins.
Staff Management
Customer service and beverage consistency depend heavily on trained staff and disciplined supervision.
Seasonal Demand
Customer traffic may vary according to weather, college holidays, examinations and office schedules.
Sales Performance
A brand name alone does not generate revenue; sales depend on daily execution, pricing, and guest satisfaction.
Working Capital
Franchise partners should maintain sufficient working capital for rent, salaries and inventory during initial months.
What ChaayShaay Franchise Partners Can Expect
How the ChaayShaay Franchise Process Works
Franchise Enquiry
Submit basic details, target city, investment capacity, and background.
Business Discussion
Detailed discussion with our leadership team on format, investment, and unit economics.
Location Evaluation
Property site visit and assessment of visibility, footfall, rent, and competition.
Financial Planning
A location-specific capital outlay and projected cash flow statement is prepared.
Agreement Execution
Formal franchise agreement signed with completely transparent terms.
Outlet Setup
Interiors, branding, counter civil work, equipment, and POS integration.
Staff Training
Intensive culinary, beverage preparation, customer service, and hygiene training.
Grand Launch
Store opening supported by marketing collateral, digital buzz, and opening promotions.
ChaayShaay Franchise – Quick Overview
| Particular | Indicative Details |
|---|---|
| Business Model | Tea, Coffee, Bakery & Quick-Service Food Café |
| Franchise Investment | ₹8 lakh – ₹15 lakh approximately |
| Outlet Formats | Compact Kiosk / Takeaway (150–250 sq. ft.) & Full Café (250–500+ sq. ft.) |
| Suggested Space | 150–500+ sq. ft. depending on business format |
| Suitable Locations | High-street markets, residential neighbourhoods, IT hubs, colleges, hospitals |
| Tea Offerings | 12 Authentic Varieties (CS Special, Elaichi, Ginger, Masala, Gur Wali, Milk Patti, Kashmiri Kahwa, etc.) |
| Coffee Offerings | 5 Craft Roasts (Regular, Super Strong, Black, South Indian Filter Kaapi, Espresso) |
| Royalty | As per selected franchise agreement format |
| ROI Expectations | Location, rent, and operational performance dependent |
| Indicative Payback | Approximately 12–24 months planning objective |
| Training & Launch | Comprehensive on-site and kitchen SOP training provided |
| Marketing Support | Branding, launch kit, collateral, digital marketing guidance |
| Leadership Experience | Over 20 years experience by co-founders Navneet Jaiswal & P Satyanand |
Start Your ChaayShaay Franchise Journey
If you are looking for a tea franchise in India, chai café franchise, coffee shop franchise, or quick-service café business, ChaayShaay offers a model designed around everyday beverages with multiple sales opportunities.
Share your target city, preferred location, available capital, and approximate shop size with our franchise team.
Direct Franchise Desk
Email: [email protected]
General Desk: [email protected]
Phone: +91 80 2845 3845
Headquarters: Whitefield Main Road, Whitefield, Bengaluru, Karnataka, India
Important Franchise Disclaimer
All investment, ROI, payback and operating figures mentioned on this page are indicative and may vary according to location, outlet format, property cost, rent, footfall, staffing, product mix and operating performance. ROI or profit is not guaranteed. Final franchise fees, royalty, investment requirements, territory rights, support services and other commercial terms will be governed by the written franchise agreement applicable to the selected outlet.